Driving through NW Houston
Sign says
Callegari Equine Technologies, an Equestrian Club
Equine technologies? Wha? Whiskey Tango Foxtrot is an equine technology?
Web research reveals that there is a class of products called "equine technologies" by their vendors, things like hoof cleaners, hoof boots, treatment devices for hoof injuries, and so forth. Everything has to be a technology these days, not just a product.
Oddly, this first one that I saw is a horse boarding facility, an equestrian club, and a breeding operation. Sound technological? Well, consider that the owners are both software engineers.
2004-04-11